Search Intent vs. SERP Intent // SEO Keyword Research for Writing Blogs ...
What Is Search Intent? Search intent is what someone is looking for when they use a search engine (like Google.) It is also referred to as user intent, or keyword intent. Search intent is their primary objective — the purpose for why they’re using Google . That purpose can be various different things — directions to a restaurant, reviews for a pair of shoes or even information about a famous person. There are 4 general types of search intent — we’ll cover this in a second. But first, there is one thing we need to be very clear about. Search intent is not the same as search query. Search Intent — What they are looking for when they use Google Search Query — What they type into Google These two things don’t always line up. Ideally they should, which is what Google aims for. The 4 Types Of Search Intent There are 4 basic types of search intent. Informational Navigational Commercial Transactional source: backlinko Informational Inf...